Interparfums supports Théo Curin and Ismael Khelifa’s Madiba Challenge: a commitment to inclusion
April 25, 2024
Interparfums has recently decided to support the Madiba Challenge, a major feat of sport and solidarity that aims to promote inclusion through sport with young South Africans in Cape Town.
The goal of the Madiba Challenge, led by swimmer Théo Curin and TV host Ismael Khelifa, is to provide a secure and stimulating space where young people from the neighborhood can practice sport while benefiting from high quality learning and educational support beyond the sporting arena. A 120 m2 dance space will be created, including an outdoor area and an indoor space equipped with changing rooms and storage areas. In addition, a room (60 m2) will be used for hosting social and solidarity events, creating an environment conducive to the personal development of young people in the neighborhood.
By supporting the Madiba Challenge, Interparfums affirms its commitment to building a better future for younger generations, and defending the values of inclusion and social responsibility. This approach also demonstrates the company’s desire to generate a positive and lasting impact within the communities it supports and serves, while strengthening its position as an actor committed to social transformation.
Photo credits: David Malacrida, clipmybiz.com
